SRY DIGITAL MARKETING CERTIFICATION PROGRAM

DIGITAL MARKETING CERTIFICATION PROGRAM OUTLINE
 Starting from 28th of Jan 2024
 Duration: 4 Weeks –
 Every Saturday & Sunday
 Time: 3 Hours: 3pm till 5pm
 Fees: Rs.15000/-
 Early bird discount: Rs.10000/-
Courses included:
 Search Engine Optimization
 Pay Per Click
 Social Media Marketing
 Graphic Designing
 Freelancing
Search Engine Optimization:
 Introduction to SEO
 Types of SEO
 On page & off page SEO
 Crawling, Indexing and ranking
 Keyword researches
 Types of keywords
 WordPress page builder
 Keyword research tools
 Bounce Tags
 SEO-friendly URLs and structure
 Golden rule for first-page ranking
 Backlinks
 Inbound and outbound links
 Introduction to Google Analytics
Pay per click
 Key Concepts
 Budgets
 Scheduling
 Keyword Research
 Display Networks
 Ad Center
 Research Tools
 Campaign Management
Social Media Marketing
 Business page creation
 Importance of page name and category
 Business page setting
 Automated responses and page
 Purpose of facebook pixel
 Online events, offline events and custom
events
 Custom conversions, lookalike and
customer audiences
 Business Manager
 Connecting profiles, Ad accounts, Pixels
 Pixel connection
 Facebook shop and catalogue
 Campaign objective
 Budget optimization
 Facebook audience
 Placements
 Campaign analytics
 Lead Generations
Graphic Designing
 Typography
 Color
 Layout and composition
 Images
 Fundamental of design
 Canva
Freelancing
 How to start freelancing
 Profiles
 Platforms
 How to bid